Here Comes the King, Here Comes the Big Number One

I stopped drinking in 2001. That’s pretty amazing, considering how much, at one time, I loved to drink. There’s plenty to be amazed about my life since I stopping drinking. Loads to write about. But today, I wanna write about something else.

In the years since then, there are these constantly evolving alcoholic concoctions that are of little interest to you when you are no longer a part of the drinking culture, yet clearly must be of massive interest to the drinking community.

My God, all of the vodka flavors alone! I think in my time there was maybe black currant and lemon.  Now there’s lime, lemon-lime, orange, tangerine, grapefruit, raspberry, strawberry, blueberry, teaberry (really?!), vanilla, chili pepper, cherry, apple, green apple, cinnamon, coffee, chocolate, cranberry, peach, pear, passion fruit, pomegranate, plum, mango, white grape, banana, pineapple, coconut, mint, melon, rose, herbs, bacon, honey, cinnamon, kiwifruit, whipped cream, tea, root beer, caramel, marshmallow, and many more!! Wow!

The flavors of tequila. The craft beers! I loved imported beers and bars that carried them. Then, it was less common to find craft beers on a restaurant drink menu like it is today. Then, you’d hunt out a pub that imported your favorites. I even won a contest once by drinking over a hundred imports carried by The Richmond Arms in Houston, Texas. (NOT all in one night, of course.)

What about all of the new twists on drinks that contain more alcohol than the others? Or less, depending on the demographic they are trying to reach. How to make it all look more attractive…must be challenging and fun to figure out new ways and new inventions.

The ad campaigns. The fashionable drinks endorsed by celebrity that sell a lifestyle and promise a dream fulfilled.

All of the above, as I said, are of no importance and therefore little interest to me, but I do find it fascinating from an anthropological standpoint. The alcoholic beverage industry is alive and well! My withdrawal did not make a dent.

But there is one recent alcoholic development that is particularly inventive and amusing.

The slang use of the phrase: Natty Ice to refer to cheap, bad-tasting beer that is cheap but has a higher alcohol percentage, according to the Urban Dictionary.

There actually  is a Natty Ice beer — it is Natural Ice, by Anheuser-Busch. And even they refer to it as Natty.

They even offer a history of how they developed this beer designed to be “the best bang for your buck.”

Here’s an unsolicited consumer review of Natty Ice:

 

Amazing, like I said. I had no idea such a beer existed.

You learn something new everyday. (Even if you really wish you hadn’t sometimes.)

Cheers! (Or not, depending.)

 

Inspired by The Daily Post Daily Word: natty

 

 

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